About project
The platform transforms the online cash register from a mere compliance device into a powerful management tool for small businesses. It enables entrepreneurs to not just monitor cash register work, but also manage their product, stocks, and inventory. The platform allows to create a loyalty program, discounts, and promotions. Plus, it provides up-to-date sales statistics and insights into store operations, enhancing overall business efficiency.
The platform transforms the online cash register from a mere compliance device into a powerful management tool for small businesses. It enables entrepreneurs to not just monitor cash register work, but also manage their product, stocks, and inventory. The platform allows to create a loyalty program, discounts, and promotions. Plus, it provides up-to-date sales statistics and insights into store operations, enhancing overall business efficiency.
The platform transforms the online cash register from a mere compliance device into a powerful management tool for small businesses. It enables entrepreneurs to not just monitor cash register work, but also manage their product, stocks, and inventory. The platform allows to create a loyalty program, discounts, and promotions. Plus, it provides up-to-date sales statistics and insights into store operations, enhancing overall business efficiency.
Challenges
— Integration complexity: existing cash registers use software, which needs to be seamlessly integrated with our platform for business owners.
— Business diversity: different businesses have unique needs. This affects the accuracy of statistics and necessitates tailored product features, promotions, and loyalty programs.
— Ensuring the smooth nationwide operation of cash registers across the country, including remote areas, in 8 time zones.
— Meeting legislative requirements specific to cash register software.
— Integration complexity: existing cash registers use software, which needs to be seamlessly integrated with our platform for business owners.
— Business diversity: different businesses have unique needs. This affects the accuracy of statistics and necessitates tailored product features, promotions, and loyalty programs.
— Ensuring the smooth nationwide operation of cash registers across the country, including remote areas, in 8 time zones.
— Meeting legislative requirements specific to cash register software.
— Integration complexity: existing cash registers use software, which needs to be seamlessly integrated with our platform for business owners.
— Business diversity: different businesses have unique needs. This affects the accuracy of statistics and necessitates tailored product features, promotions, and loyalty programs.
— Ensuring the smooth nationwide operation of cash registers across the country, including remote areas, in 8 time zones.
— Meeting legislative requirements specific to cash register software.
What I did
— Designed and implemented promotions, loyalty programs, and enhanced product acceptance.
— Redesigned the product section.
— Conducted detailed in-depth research and field studies.
— Designed and implemented promotions, loyalty programs, and enhanced product acceptance.
— Redesigned the product section.
— Conducted detailed in-depth research and field studies.
— Designed and implemented promotions, loyalty programs, and enhanced product acceptance.
— Redesigned the product section.
— Conducted detailed in-depth research and field studies.
Design process
Design process
Design process
Personas
Personas
Personas
Alex
Alex
Single shop owner
Single shop owner
Single shop owner
’I do everything on my own: buying goods, selling, calculating profits, dealing with the cash register, working 60-80 hours a week.’
’I do everything on my own: buying goods, selling, calculating profits, dealing with the cash register, working 60-80 hours a week.’
Goals
Goals
— Wants to make more money but work less.
— Needs to fix cash register problems quickly.
— Wants to make more money but work less.
— Needs to fix cash register problems quickly.
— Wants to make more money but work less.
— Needs to fix cash register problems quickly.
Motivation
Motivation
— Plans to hire a salesperson to avoid working at the cash register himself.
— Wants to keep an eye on the shop after hiring someone.
— Looking to find out how to make his business grow.
— Plans to hire a salesperson to avoid working at the cash register himself.
— Wants to keep an eye on the shop after hiring someone.
— Looking to find out how to make his business grow.
— Plans to hire a salesperson to avoid working at the cash register himself.
— Wants to keep an eye on the shop after hiring someone.
— Looking to find out how to make his business grow.
Frustration
Frustration
— Worried about making mistakes with the cash register and getting into trouble with tax authorities.
— Scared that a new salesperson might not sell as well or might steal.
— Afraid of the business failing and going bankrupt.
— Worried about making mistakes with the cash register and getting into trouble with tax authorities.
— Scared that a new salesperson might not sell as well or might steal.
— Afraid of the business failing and going bankrupt.
— Worried about making mistakes with the cash register and getting into trouble with tax authorities.
— Scared that a new salesperson might not sell as well or might steal.
— Afraid of the business failing and going bankrupt.
Eleonora
Eleonora
5 stores chain owner
5 stores chain owner
5 stores chain owner
‘I want the flexibility to work remotely while staying connected to my shop’s data and operations.’
‘I want the flexibility to work remotely while staying connected to my shop’s data and operations.’
Goals
Goals
— Ensure compliance with legal requirements.
— Effectively manage multiple shops.
— Access reliable data for assessing business performance.
— Influence what customers buy.
— Ensure compliance with legal requirements.
— Effectively manage multiple shops.
— Access reliable data for assessing business performance.
— Influence what customers buy.
— Ensure compliance with legal requirements.
— Effectively manage multiple shops.
— Access reliable data for assessing business performance.
— Influence what customers buy.
Motivation
Motivation
— Gather and analyze business statistics.
— Ability to work remotely or visit shops less frequently.
— Implement tools for customer loyalty and promotions.
— Track product inventory accurately.
— Gather and analyze business statistics.
— Ability to work remotely or visit shops less frequently.
— Implement tools for customer loyalty and promotions.
— Track product inventory accurately.
— Gather and analyze business statistics.
— Ability to work remotely or visit shops less frequently.
— Implement tools for customer loyalty and promotions.
— Track product inventory accurately.
Frustration
Frustration
— Concerned about cash register errors leading to issues with the tax office.
— Worried that the business might appear profitable but isn’t actually.
— Concerned about cash register errors leading to issues with the tax office.
— Worried that the business might appear profitable but isn’t actually.
— Concerned about cash register errors leading to issues with the tax office.
— Worried that the business might appear profitable but isn’t actually.
Kate
Kate
Cashier
Cashier
Cashier
‘Counting the till at the end of each day always makes me anxious.’
‘Counting the till at the end of each day always makes me anxious.’
Goals
Goals
— Efficiently and accurately communicate with customers during transactions.
— Handle the cash register correctly and responsibly.
— Precisely count and secure the till at the end of the day.
— Adhere strictly to the shop’s rules and procedures.
— Efficiently and accurately communicate with customers during transactions.
— Handle the cash register correctly and responsibly.
— Precisely count and secure the till at the end of the day.
— Adhere strictly to the shop’s rules and procedures.
— Efficiently and accurately communicate with customers during transactions.
— Handle the cash register correctly and responsibly.
— Precisely count and secure the till at the end of the day.
— Adhere strictly to the shop’s rules and procedures.
Motivation
Motivation
— Desire for a stable job with consistent pay.
— Motivated to increase sales, especially if it positively impacts salary.
— Desire for a stable job with consistent pay.
— Motivated to increase sales, especially if it positively impacts salary.
— Desire for a stable job with consistent pay.
— Motivated to increase sales, especially if it positively impacts salary.
Frustration
Frustration
— Concerned about making errors while counting out change for customers.
— Worries about encountering customer aggression or dissatisfaction.
— Feels stressed by the need for high speed and accuracy in work.
— Anxious about the possibility of malfunctioning or breaking the till.
— Concerned about making errors while counting out change for customers.
— Worries about encountering customer aggression or dissatisfaction.
— Feels stressed by the need for high speed and accuracy in work.
— Anxious about the possibility of malfunctioning or breaking the till.
— Concerned about making errors while counting out change for customers.
— Worries about encountering customer aggression or dissatisfaction.
— Feels stressed by the need for high speed and accuracy in work.
— Anxious about the possibility of malfunctioning or breaking the till.
Work with a range of products
Work with a range of products
Work with a range of products
The list of products that the business owner creates on the platform is synchronised with the cash register. In the initial version of the product section, it was possible only to add, edit, and delete products. Each product card included essential details: name, photo, price, tax, barcode, and article number.
However, with new regulations requiring state labeling for certain items such as alcohol, tobacco, dairy, meat products, footwear, and medicines, we enhanced the product card. It now includes stock levels at each shop and specific product types — this change was also in response to customer demands for better inventory tracking.
Each product type has unique characteristics to comply with legislation and streamline shop operations. For clothing and footwear, we included size-wise stock levels, which are synced with the cash register, helping salespeople inform customers about availability. For alcohol and tobacco, we added excise stamp details, crucial for recording each pack and bottle sale. And for dairy and meat products, we incorporated expiry dates and weight information, facilitating weighing on scales and timely reminders for discounting or writing off products.
Recognizing the challenge shop owners face in finding time to add items to the list, we observed a common issue: salespeople often have to manually enter prices for low-end items at the cash register. This not only leads to calculation errors but also prolongs customer service times. To address this, we developed the DreamGoods database. This innovative solution allows shop owners to effortlessly utilize pre-created product listings. They can simply add their own pricing, stock levels, and other unique characteristics, significantly streamlining the management process.
The list of products that the business owner creates on the platform is synchronised with the cash register. In the initial version of the product section, it was possible only to add, edit, and delete products. Each product card included essential details: name, photo, price, tax, barcode, and article number.
However, with new regulations requiring state labeling for certain items such as alcohol, tobacco, dairy, meat products, footwear, and medicines, we enhanced the product card. It now includes stock levels at each shop and specific product types — this change was also in response to customer demands for better inventory tracking.
Each product type has unique characteristics to comply with legislation and streamline shop operations. For clothing and footwear, we included size-wise stock levels, which are synced with the cash register, helping salespeople inform customers about availability. For alcohol and tobacco, we added excise stamp details, crucial for recording each pack and bottle sale. And for dairy and meat products, we incorporated expiry dates and weight information, facilitating weighing on scales and timely reminders for discounting or writing off products.
Recognizing the challenge shop owners face in finding time to add items to the list, we observed a common issue: salespeople often have to manually enter prices for low-end items at the cash register. This not only leads to calculation errors but also prolongs customer service times. To address this, we developed the DreamGoods database. This innovative solution allows shop owners to effortlessly utilize pre-created product listings. They can simply add their own pricing, stock levels, and other unique characteristics, significantly streamlining the management process.
The list of products that the business owner creates on the platform is synchronised with the cash register. In the initial version of the product section, it was possible only to add, edit, and delete products. Each product card included essential details: name, photo, price, tax, barcode, and article number.
However, with new regulations requiring state labeling for certain items such as alcohol, tobacco, dairy, meat products, footwear, and medicines, we enhanced the product card. It now includes stock levels at each shop and specific product types — this change was also in response to customer demands for better inventory tracking.
Each product type has unique characteristics to comply with legislation and streamline shop operations. For clothing and footwear, we included size-wise stock levels, which are synced with the cash register, helping salespeople inform customers about availability. For alcohol and tobacco, we added excise stamp details, crucial for recording each pack and bottle sale. And for dairy and meat products, we incorporated expiry dates and weight information, facilitating weighing on scales and timely reminders for discounting or writing off products.
Recognizing the challenge shop owners face in finding time to add items to the list, we observed a common issue: salespeople often have to manually enter prices for low-end items at the cash register. This not only leads to calculation errors but also prolongs customer service times. To address this, we developed the DreamGoods database. This innovative solution allows shop owners to effortlessly utilize pre-created product listings. They can simply add their own pricing, stock levels, and other unique characteristics, significantly streamlining the management process.
+32%
of our customers started using the product section instead of just entering product details at the checkout
of our customers started using the product section instead of just entering product details at the checkout
of our customers started using the product section instead of just entering product details at the checkout
-60%
in the occurrence of no-name products in receipts, enhancing transaction accuracy and customer satisfaction
in the occurrence of no-name products in receipts, enhancing transaction accuracy and customer satisfaction
in the occurrence of no-name products in receipts, enhancing transaction accuracy and customer satisfaction
Receiving of goods
Receiving of goods
Receiving of goods
The introduction of government oversight of excisable and labelled goods led to the automation of product supply processes between suppliers and shops, an opportunity we capitalized on. Invoices transmitted online via EDI, and we streamlined the acceptance process on our platform and at the cash registers. This allowed business owners or sellers to fully/partially accept, or reject invoices as needed.
Once goods are accepted, pricing them becomes the next step. We incorporated a feature to recall the previous sale and purchase price of each item, aiding business owners in understanding their revenue margins. After pricing, new price tags can be printed using either a standard printer or our specialized DreamPrint price tag printer.
Finally, the re-priced merchandise details are updated in the cash register system, which can be executed immediately, post-shift closure, or scheduled for a specific date and time.
The introduction of government oversight of excisable and labelled goods led to the automation of product supply processes between suppliers and shops, an opportunity we capitalized on. Invoices transmitted online via EDI, and we streamlined the acceptance process on our platform and at the cash registers. This allowed business owners or sellers to fully/partially accept, or reject invoices as needed.
Once goods are accepted, pricing them becomes the next step. We incorporated a feature to recall the previous sale and purchase price of each item, aiding business owners in understanding their revenue margins. After pricing, new price tags can be printed using either a standard printer or our specialized DreamPrint price tag printer.
Finally, the re-priced merchandise details are updated in the cash register system, which can be executed immediately, post-shift closure, or scheduled for a specific date and time.
The introduction of government oversight of excisable and labelled goods led to the automation of product supply processes between suppliers and shops, an opportunity we capitalized on. Invoices transmitted online via EDI, and we streamlined the acceptance process on our platform and at the cash registers. This allowed business owners or sellers to fully/partially accept, or reject invoices as needed.
Once goods are accepted, pricing them becomes the next step. We incorporated a feature to recall the previous sale and purchase price of each item, aiding business owners in understanding their revenue margins. After pricing, new price tags can be printed using either a standard printer or our specialized DreamPrint price tag printer.
Finally, the re-priced merchandise details are updated in the cash register system, which can be executed immediately, post-shift closure, or scheduled for a specific date and time.
10%
of our users now accept goods using e-invoices on our platform
of our users now accept goods using e-invoices on our platform
of our users now accept goods using e-invoices on our platform
50%
are doing this right at the shop’s checkout
are doing this right at the shop’s checkout
are doing this right at the shop’s checkout
15%
of goods are sent from suppliers to the shops with e-invoices
of goods are sent from suppliers to the shops with e-invoices
of goods are sent from suppliers to the shops with e-invoices
Creating customer base
Creating customer base
Creating customer base
The initial version of the platform lacked features for promotions, sales, or discounts for loyal customers. This limitation posed challenges for businesses in managing their customer base, updating price tags, and gathering customer information.
In the updated version, we introduced a feature enabling businesses to build their customer base directly at the checkout. A notable innovation was the shift from physical discount cards to identifying customers by their phone numbers. This approach not only spares customers the inconvenience of carrying multiple cards but also empowers shops to amass more detailed customer data, facilitating targeted marketing campaigns.
The initial version of the platform lacked features for promotions, sales, or discounts for loyal customers. This limitation posed challenges for businesses in managing their customer base, updating price tags, and gathering customer information.
In the updated version, we introduced a feature enabling businesses to build their customer base directly at the checkout. A notable innovation was the shift from physical discount cards to identifying customers by their phone numbers. This approach not only spares customers the inconvenience of carrying multiple cards but also empowers shops to amass more detailed customer data, facilitating targeted marketing campaigns.
The initial version of the platform lacked features for promotions, sales, or discounts for loyal customers. This limitation posed challenges for businesses in managing their customer base, updating price tags, and gathering customer information.
In the updated version, we introduced a feature enabling businesses to build their customer base directly at the checkout. A notable innovation was the shift from physical discount cards to identifying customers by their phone numbers. This approach not only spares customers the inconvenience of carrying multiple cards but also empowers shops to amass more detailed customer data, facilitating targeted marketing campaigns.
21%
of shops have initiated customer data collection
of shops have initiated customer data collection
of shops have initiated customer data collection
90%
have implemented a loyalty program for their regular customers
have implemented a loyalty program for their regular customers
have implemented a loyalty program for their regular customers
Implementing discounts and promotions
Implementing discounts and promotions
Implementing discounts and promotions
Responding to user demand, we integrated a discounts functionality into the platform. This feature stands out not just as a tool for setting up discounts, but also as a reference database to assist small business owners in selecting the right marketing tools to boost their business profitability.
We categorized key business metrics into four quantitatively measurable areas: number of loyal customers, number of cheques, average cheque, and cheque depth. For each metric collected through the checkout process on the cash register, we provide various marketing strategies to enhance them. These include loyalty programs, ’buy one, get one’ promotions, gifts with purchase, sales, and more. Business owners can tailor the discount amount, products, and promotion dates to their specific needs, while we assist in gathering data to evaluate the success of these promotions.
Responding to user demand, we integrated a discounts functionality into the platform. This feature stands out not just as a tool for setting up discounts, but also as a reference database to assist small business owners in selecting the right marketing tools to boost their business profitability.
We categorized key business metrics into four quantitatively measurable areas: number of loyal customers, number of cheques, average cheque, and cheque depth. For each metric collected through the checkout process on the cash register, we provide various marketing strategies to enhance them. These include loyalty programs, ’buy one, get one’ promotions, gifts with purchase, sales, and more. Business owners can tailor the discount amount, products, and promotion dates to their specific needs, while we assist in gathering data to evaluate the success of these promotions.
Responding to user demand, we integrated a discounts functionality into the platform. This feature stands out not just as a tool for setting up discounts, but also as a reference database to assist small business owners in selecting the right marketing tools to boost their business profitability.
We categorized key business metrics into four quantitatively measurable areas: number of loyal customers, number of cheques, average cheque, and cheque depth. For each metric collected through the checkout process on the cash register, we provide various marketing strategies to enhance them. These include loyalty programs, ’buy one, get one’ promotions, gifts with purchase, sales, and more. Business owners can tailor the discount amount, products, and promotion dates to their specific needs, while we assist in gathering data to evaluate the success of these promotions.
45%
of shops have adopted the discount functionality
of shops have adopted the discount functionality
of shops have adopted the discount functionality
3 types
of discounts a business owner implements in their shop on average
of discounts a business owner implements in their shop on average
of discounts a business owner implements in their shop on average
30%
improvement in online reviews regarding the cash register functionality
improvement in online reviews regarding the cash register functionality
improvement in online reviews regarding the cash register functionality
Business analysis made simple
Business analysis made simple
Business analysis made simple
Online cash registers do more than just help business follow legal rules. They gather a lot of information about shops, which helps owners make smart decisions about profitability and business health.
That’s why our dashboards are made simple and clear. They show business owners exactly what they need to know about their business without confusing visuals or complicated data. We also often add custom tips for using our products for business efficiency, tailored to each client’s needs.
Online cash registers do more than just help business follow legal rules. They gather a lot of information about shops, which helps owners make smart decisions about profitability and business health.
That’s why our dashboards are made simple and clear. They show business owners exactly what they need to know about their business without confusing visuals or complicated data. We also often add custom tips for using our products for business efficiency, tailored to each client’s needs.
Online cash registers do more than just help business follow legal rules. They gather a lot of information about shops, which helps owners make smart decisions about profitability and business health.
That’s why our dashboards are made simple and clear. They show business owners exactly what they need to know about their business without confusing visuals or complicated data. We also often add custom tips for using our products for business efficiency, tailored to each client’s needs.
96%
of business owners use dashboard several times a week to check on their business, increasing platform DAU
of business owners use dashboard several times a week to check on their business, increasing platform DAU
of business owners use dashboard several times a week to check on their business, increasing platform DAU
70%
of users are happy with how the dashboards work
of users are happy with how the dashboards work
of users are happy with how the dashboards work
80%
of business owners understand the data they see correctly
of business owners understand the data they see correctly
of business owners understand the data they see correctly
